Kriss and Polly Hendy are the personal trainers and founders of Strength For Endurance. They are committed to change people’s training and life by making they move and perform better. I was so happy when they asked me to work on their logo to make it look more professional and stylish, but keeping the company’s colour: the beautiful vivid blue.
We came up with a logo that imprints movement and strength, suggesting a modern approach to strength training. The new logo works well with their marketing materials and website.