Intentional creative direction to help small businesses elevate their branding and truly connect to their audience
The foundation of our custom branding is strategy: the overlap of your brand’s essence, your business goals and your audience’s needs. We want you to get clarity on your brand’s essence and why your business exists.
Feeling proud and confident about your business is key to express your full potential and connect with your audience on a human and emotional level.
If you’re certain that the work you do ignites change for the better, then feeling shame around how your business looks is something you definitely shouldn’t have to experience. Your brand should be a true representation of who you are as a business, and how you wish to be perceived by your audience. It is a valuable asset that should be aligned to your vision to represent who you truly are.
First strategy, then identity
Brands are built from more than just the obvious outside looks. Your brand isn’t simply your logo, icons, fonts and colours, it’s the entire experience that your audience has with your business. A brand needs to see through its users, understand their emotions and needs, and ultimately, offer value and connect with them at an emotional level.
Therefore, before we figure out your brand identity by jumping to collecting visuals and sketching your new logo, it’s essential to invest time and effort in strategic foundation – to identify your positioning, outline your vision, uncover your personality and understand your ideal customer.
The Golden Circle: Start with Why
“People don’t buy what you do, they buy why you do it.”
– Simon Sinek (watch the TED Talk)
Act, think and communicate from the inside out
WHAT do you do?
Every business know what they do. This are your products or services.
HOW do you do it?
Some businesses know how they do it. This is your process and specific actions you take to accomplish your purpose.
WHY do you do it?
What’s the purpose behind your business? What’s your motivator? What do you believe? Very few businesses know why they do what they do. Why is a purpose, cause or belief, it’s the very reason why your business exists.
A brand can be defined as the perception users get from interacting with a product or service. How would you want your brand to be perceived?
PROCESS: Step by Step of a Custom Branding Project
Having your brand completely redesigned or trusting someone to create a brand identity for your new business can be challenging. That’s why I have in place a seamless and transparent process to guide us through the project, allowing us to get to the Launch sooner rather than later!
Once you submit your Client Application, we’ll schedule either a coffee date (if you’re based in the Byron Bay area) or a call, so we get to know each other and discover how we can work together to bring your business ideas to life.
Brief and Strategy
Here, we’ll focus on your business purpose. The branding project is based on strategy, so we’ll go through the steps to set or review your goals, understand your ideal customer, list your core values and unveil your brand positioning.
Visuals & Brand Identity
With all the information we gathered on the previous step, I’m feeling prepared to have all things visuals come in! I’ll work on your Brand concept to make it reflect your business vision and core values, always aiming to think like your ideal client would.
It’s time to get started on your website. Again, thinking strategically when designing for web is key for higher conversion rates. We’ll consider your business goals, user experience (UX), your copy (written content), photography, search engine ranking and audience engagement.
The Big Revision
This is the step where we go through the designs and the website, doing a final revision to ensure everything is in place. Then we get ready for the launch, the final invoice is sent out and the deliverables files are organised to be delivered.
Launch and Celebrate!
With everything properly revised and the final files delivered, we’re ready to launch! I specially love to see the success that follows from the project results. Hopefully we can work together again some time soon!