Web Design for small business – it’s time to upgrade your online presence.

Let’s put it this way: big chances your potential customers will get their first impression of your business by visiting your website, forming an opinion in just a few seconds. That means it’s extremely important to have an updated website which looks appealing, is user-friendly and responsive, and loads fast.

An old-fashioned or outdated website can cause a bad first impression of your entire business, possibly making potential customers leave and end up on your competitor’s site instead.

Investing in a well-designed and professional website may seem daunting for small business owners, but the fact is that humans are visual creatures and care about design (consciously or not). Studies show that users judge your business based on your visuals, and will often abandon your site if it lacks design or doesn’t offer a user-friendly experience.

Creating a memorable user experience and enabling an instant emotional connection with visitors is more important than the website content itself. Also, when websites have good design, users can easily navigate and effortlessly find what they’re searching for. Good web design makes content easy to access. In the contrary, when navigation, flow and design are not strategically thought through, potential customers may have a bad user experience, feel lost or overwhelmed, and spend less time on your pages.

Users want simplicity and clarity, and are more likely to navigate for longer a good-looking website than an outdated and text-dense website, even if both websites are functionally identical. Graphics, text, images, layout, and interactive elements together contribute to create the user experience experience (UX).

WordPress.org (or self-hosted WordPress) is my chosen website platform to build websites for service-based businesses. Over 40% of all websites in the world are powered by WordPress, and for a good reason.

Building WordPress websites allows for flexibility, great web design features and functionalities, not to mention lower price. WordPress is a free, ever-evolving open source website builder, which means anyone can contribute to improve it or create useful functionalities and plugins for the community, with thousands of free options!

Now, if you have an e-commerce or product-based business model, Shopify is what I recommend to buil your website. Shopify may have a higher ongoing cost, but absolutely offers a seamless customer experience and integrations that work better to accommodate logistics like shipping and inventory settings.

Let’s chat about the pro’s and con’s of each platform and decide on the best solution for your business.

WordPress is a website platform which is constantly being updated to improve its security and performance. In order to ensure that your WordPress website is as secure and fast as possible, consistent maintenance of the core code is required, as well as updating any plugins you are using. Luckily we can enable automatic updates! But keep in mind it’s important to look after your website to ensure it’s looking and working as it should.

I do not offer a monthly maintenance service to keep your website updated. We’ll set up automatic updates, and if anything isn’t looking or working as expected down the track, you can always get in contact to discuss your specific case.

Small business owners like you may not have any idea of how much you should pay for a website redesign or update, so let’s break it down. The truth is that the cost of a website redesign can vary so much! It depends on how many pages your website will have, what functionalities you are looking to implement, and also what look and feel you want to achieve.

Contact us so we can understand your needs and goals and give you an estimate more specific to your project.

No dramas! ​We are able to provide a range of add-on functionalities to your website, from eCommerce and online payments to blog setup, newsletter integration and calendar booking functionality. Let us know what you have in mind and we will put together a custom package for your website.

Absolutely. We know how the web jargon can get quite confusing, and we can offer advice on how to purchase your domain name, set up hosting and create professional email accounts for your business.

Once we define the web pages your site will have, your job is to provide me with the copy content for each page. You may write it yourself, or have a professional copywriter helping you out. Once I have the content, I can plan around and make any adjustments needed to insert specific keywords that you may have overlooked. Then, the design process begins! Before we get started, I will also need images, logo files, and everything you have available for me to use on your new website. Professional photography or a personal photoshoot provide great features to a website, but no worries if you’re just starting out or don’t have any good photography yet. I can help you find low-cost beautiful images for your website.