Frequently Asked Questions
FAQ: Process / Pricing / Timelines
Brand identity, rebranding, basic collateral items such as business cards, email signature and social media profile images, flyers, brochures, advertisements, social media templates, packaging design, websites, and plenty more!
I don’t limit the clients I work with to a specific sector. I believe that working with clients from different industries allows me to think outside the box and see each business with fresh eyes. Throughout the years I have worked with multiple service-based businesses including chefs and restaurateurs, health care practitioners, tourism and accomodation, architects, beauty salons, and also some product-based businesses such as health foods and sustainable products. Check out my latest work to get a better understanding.
You may think that ‘just a logo’ will do the job for you, but your logo is only a small piece of your Brand Identity. To have a strong and cohesive brand for years to come, your business needs supporting features such as fonts, colour palette, graphics and basic collateral to optimise communication between you and your ideal customer. I believe that if you’re in business to truly connect with your audience, understand what they are looking for and provide notable solutions, then defining your positioning and core values from a strategic angle may open your eyes for opportunities you weren’t previously considering. I am committed to deliver a custom made brand package that is consistent and practical to implement, making your business attract and connect to the right people.
Possibly. Since my goal is to ensure that your communication feels balanced and consistent throughout all the touch points with your audience, I prioritise working with clients who are open to an update or refresh to their current logos to ensure that your identity is aligned with your business goals and will therefore connect with the desired audience.
Costs will change depending on each project. That’s why it’s important for me to understand your specific needs first, and then I’ll put together a proposal for you. I believe that good and consistent graphic design is a valuable investment, and I’m amazed to see the transformation it allows – inside and out of the business. If you’re just starting out and your budget is tight, I invite you to check out our Semi-Custom Brand Kits.
I understand that managing the financial side of business can be tricky, that’s why I like to give clients payment plan options. I usually split payment in 2 equal parts, one due before we get started and the second prior to launching. However, if there are other payment options that would better suit your budget, I’m more than happy to discuss them with you.
Once you make the first deposit (typically 50% of the total), your project will be guaranteed a time frame in my schedule and you can have the peace of mind that your project will get the attention your business deserves. However, if for whatever reason you decide not to go ahead with your project, that will result in leaving a gap on my schedule, and in this case your deposit is not refundable.
I often find that the projects with the best results are the ones where clients are willing to get involved. This doesn’t necessarily mean you selecting the colour palette and sketching logos, but it’s nice to see business owners engaged in the process of identifying core values and understanding their audience. No one better than you to share valuable insights about your business!
At the start of a project, I’ll share a workflow timeline with due dates for you and for me, this way we both know when to expect to hear from each other. I’m only able to get a limited number of projects at one time, therefore I expect clients to provide feedback on a timely manner so that I am able to deliver on schedule.
Same as the cost, time frames will be different for every project. Creative process times can vary depending on my current workload, client response and project requirements. If needed, urgent services are available at a higher cost. To ensure that we both have a positive experience and we keep track of everything, I’ll set up a schedule for us to follow during the period we’re working together.
For sure! Fortunately distance is not a barrier for most graphic design projects. With the help of today’s technology, we can have our meetings through video calls and easily share screen to allow an effective communication. I’ve been successfully working with people from many places around the world.
Most of the websites I create are with WordPress, which is a powerful and totally customisable platform that allows non-tech people to edit text and images. At the end of the project, I’ll teach you how to make updates, and if you’re comfortable with it you should be good to edit the basics on your website. In case you don’t have time or don’t feel comfortable to make updates, I’m here for you.
Awesome, I’m so glad you feel that we can be a good fit! First step is sharing some information with me by filling out this form. My availability may vary depending on my work load, but typically I’m available to book new projects 2-4 weeks in advance.
FAQ: Brand Kits
After you select one of our Brand Kits, you’ll be directed to our Brand Brief Questionnaire. Once you submit your answers, you can expect to hear back from us with the first presentation in up to 10 business days. The final delivery deadline depends on how quick you are to respond with revisions, but it usually takes up to 15 business days to finalise everything.
For the Brand Kits, you are allowed two rounds of revisions to ensure your brand result is exactly how you want.
Further changes are available at an extra charge.
The idea for the Brand Kits is to make our process streamlined and get your branding up and running in no time! We will customise your selected kit with your business name, tagline and colour palette that you suggested. Once we send you the first presentation for revision, be mindful that further change requests are limited to: mood board imagery, colour palette and information on business cards and email signature. Other requests such as Hierarchy fonts and major layout and structure changes will not be accepted for the Brand Kits.
Absolutely! We often have clients coming back to work on further pieces for their branding, from workbook templates to fully custom websites. We love to see business expanding and demanding more professionally-designed items that will match their brand perfectly. If you’d like to know more about pricing and how we can keep working together, get in contact.
We totally understand. We have created the Semi-Custom Brand Kits as an affordable start point to get your small business or “side hustle” off the paper, looking professional and attractive to the right people. It’s very important for us that your brand looks unique, so we take special care in customising each detail to make it reflect your business as best as possible – in a way you can afford. In other words, if you’re tired of wasting energy and time trying to come up with a logo that doesn’t look professional and aligned with your values, and if you don’t want to sacrifice on having a well designed brand but you’re not ready for the custom design investment, these Brand Kits are for you.
Check each kit’s page to view different examples of brands created with each Brand Kit.
Yes, you will receive all logo files in several formats and colours, so you can use them in different applications. Included with your final brand files, you’ll find a comprehensive presentation Brand Style Guide, with tips and guidelines to implement your new brand system like a pro.
You are welcome to share on the Brand Brief Questionnaire if you’d like to add a custom icon or symbol to your branding. If that’s the case, we ask that you are as specific as possible and share with us exactly what icon you have in mind. Please note that custom designed elements or icons are not included and will incur extra fees (from $50 USD), to be invoiced prior to sending the final files.
All social media templates are created on Canva.com. Canva is is a free platform that allows you to create several graphic design pieces using professionally designed templates. Once you receive your templates from us, you’ll be able to upload your new logos and your own photos to Canva and start adding your unique content, certain that your social media will look professional and match the rest of your brand items.
If you’re not familiar with editing with Canva, or need further assistance, please check out their extensive tutorials page.
Your business cards are designed in a standard size so that you can get them printed pretty much anywhere you like. You can take the files to your local print shop or easily get it printed online. We’ll send recommendations of online printers we love with your final files.
Some of the logo fonts are 100% free for commercial use and will be sent to you with the final brand files. Depending on the Brand Kit, there may be paid fonts, and a link for you to purchase them will be shared with you in case you desire to use that same font in other materials other than your logo (please note we strongly recommend keeping one font exclusively for the logo, so it always stands out from other elements). The mood board we create is unique to your brand, and is there to help us visualise the style direction to be used. These images are sourced from unsplash.com, a library of amazing photography – totally free for commercial use. All images used on your mood board will be sent to you once your brand has been approved.
I love the idea of Semi Custom Brand Kits, but I can't find one that suits my brand. Are you planning to launch more kits?
Yes! We have been very busy trying to figure out the best way to make each brand look as unique as possible while keeping them affordable. So yes, we have a list of future Brand Kits waiting to be designed! If you have suggestions on what Brand Kit should be next, we would love to hear from you.
We get that you may change your mind, so we offer full refunds if required prior to submitting your Brand Brief Questionnaire. Once your answers are submitted on STEP 2, our team will get started on your brand and therefore no refunds will be allowed from this point onwards.
We believe we can customise your brand to make it look unique enough with your own name, tagline, colours and mood board, therefore for the time being we do not restrict the number of sales for each Brand Kit.
Knowing for sure which Brand Kit will best represent your business can be tricky. If unsure, please don’t hesitate to reach out to us. Once you have your message clear, you can browse the Brand Kits to imagine which will suit your business’ concept and personality best.
Possibly. Even though we’ll work on making your brand kit unique, these brands are semi-custom and there may be similar logos out there. If you intend to trademark your brand, we would recommend our Custom Branding to create a brand solution that is 100% personalised for your business. Trademarks also depend on the industry and several other factors, therefore for specific details about trade marks, we strongly recommend that you seek trademark professional advice.