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Do you want to know how to start getting Google Reviews for your business to increase your social proof and make your company stand out on search results? Follow these 3 simple steps and learn how to get started – from setting up your Google Business profile to how to ask clients to leave a review on Google.

Did you know that 81% of consumers use Google to evaluate local businesses? Yes! According to survey by BrightLocal, more consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but the year before that, just 63% did.

Since most people are checking what others have to say about products and services before they make a purchase, it’s needless to say that you, as a business owner, should definitely be driving clients to leave a review on Google after working with you. But how do you get started with Google Reviews for your business?

3 Steps to get Google Reviews (and make your audience notice them)

1. Create and set up your Google Business account

First things first, you need to tell Google that your business exists, even if you, like me, is offering a home-based service not open to the public. Good news, creating your GBP is free! Start by searching “Google business profile” on Google, and you should be presented with Google Business Profile page as the first result. From there, you’ll be asked some questions about your business such as locations you serve, your business hours, website and contact information. You’ll also have the ability to upload photos to be presented on your business page.

It’s important to note that setting up your Google Business Profile will help your Search Engine Optimisation (SEO). The information you add onto your Google Business Profile can show up in Google search results and Google Maps, which means that setting up your profile on Google will increase the chances of your business being found on Google and other third-party platforms that use the Google Maps to gather location information. Note that your GBP does not replace your business’s website, but serve to complement it by giving it a public profile on Google.

How to get Google Reviews

Google will guide you through this process and may need to verify your business prior to start showing it on search results. They may do this verification digitally, or by sending a physical letter with a unique code to your mail address.

You can check out Google Business frequently asked questions if you want to learn more.

2. Start collecting Google Reviews

Once you have set up and verified your Google Business Profile, it’s time to start sharing your “Leave a Review” link.

Even if clients have the most amazing experience doing business with you, you shouldn’t expect them to be voluntarily writing reviews out of the blue.

To get Google reviews flowing, you have to do something quite obvious: ASK YOU CLIENTS TO LEAVE A REVIEW ON GOOGLE after working with you.

Since the goal here is to get positive reviews to show on Google results, I recommend asking for a review on Google only if you know that your customer has something positive to share. For service-based businesses when you or your team have direct contact with clients, you will have a good idea whether a client has had a good experience.

How to encourage your clients to leave a Google review?

I like to be honest and say how much their feedback will help spread the word about my services and enable my work to help more people achieve their business goals. I also tell them that a review doesn’t need to be fancy or too long – it can simply mention what I helped with and how I contributed to solving their problems. If they don’t leave a review straight away, it’s likely they have forgotten and it’s okay to remind them after a few days, but don’t be too pushy!

This is how your GBP will show up on search results. This box with your business information appears to the right of the screen (on a desktop), and people can click the links to get in contact, visit your website, check your business hours, read your reviews or leave their own review.

How to create Google Business profile

3. Share your Google Reviews on your website and social media

Now that you are set to start collecting Google Reviews for your business, you should make the most out of that positive feedback you will receive. My advice is to share your best reviews on social media channels such as Instagram and Facebook, but it’s really important to integrate your best Google Reviews on your website so that anyone considering your business can easily read your verified reviews. Below is an example of how I embed my Google reviews on my own website using the free Widgets for Google Reviews plugin for WordPress:

Camila at By Plenty was excellent. I was instantly impressed with the options and packages available on her website and could see Camila had plenty of experience. Camila was informative and clear every step of the way. The journey to create a website and re-brand was enjoyable and exciting. Highly recommend By Plenty.
Annabelle Cohen
Annabelle Cohen
09/08/2022
Camila was a dream to work with- not only were her designs beautiful, but I also appreciated the time she took to understand my vision whilst providing targeted feedback to ensure I was thinking about the re-launch of my 100 year old brand in a wholistic way. Camila is incredibly well organised and punctual- she delivered on or ahead of schedule for every aspect of the project and made sure I was comfortable throughout the process. I never felt rushed and no ask was too big. I received incredible value for money and can't wait to partner with Camila again when she designs the packaging for my products. 5 stars!!!
Amber Merlo
Amber Merlo
02/08/2022
I highly recommend Plenty Design. Camila is knowledge, professional, intuitive, easy going, patient and responsive. Although what I enjoy the most about her work, is that she can create magic by transforming my ideas in images and concepts for my website and branding. I couldn't be happier with the solutions I got for my business.
Lucimara Girardi
Lucimara Girardi
05/06/2022
Plenty Design not only created our brand, logo and website at The Hut but also guided us on targeting our right market, adding value and identity to our business. Camila is great to work with it. Always very helpful and patient.
Augusto Pedroso
Augusto Pedroso
02/11/2021
I’m so glad with the services Camila provided. With starting my small business I was a bit worried my vision would go lost but Camila got me from the start and added so much more. I loved learning about certain decisions that support the brand more than looks only. She is easy to communicate with, fun and efficient. Hardly recommend 👌🏾
Bella Decock
Bella Decock
06/08/2021
I'll keep this short...I highly recommend you work with Camila! Our logo is a Plenty design which conveys our brand perfectly - people love it and if they are not ready to buy a bike they buy our merch! It was designed in a short period of time with some other options to compare it with. Camila nailed the brief quickly and our brand standout from the crowd. Re our website, we had a strong idea of what we wanted in the sites look and feel. A very thorough design process with timelines to keep us on track with providing content and images meant we had a site from nothing to as it is now pretty much within several weeks. She is all about brand, and keeping us on track with our brand package as a whole. Visiting our store a few times meant she could feel what we were starting and where we want to grow to. Definitely give Camila a yell (that wasn't very short was it?).
Garry Boomer
Garry Boomer
05/08/2021
I had a fantastic experience working with Plenty Design. Camila interpreted my ideas flawlessly and effectively delivered a package that was perfect for my business. Wonderfully professional and personable.
Juliana Souza
Juliana Souza
03/08/2021
Camila from Plenty Design designed a website for me. She very quickly understood what we wanted and created a user friendly and stylish website for our business. I will be using her again and would highly recommend her.
Sophie Garcia
Sophie Garcia
02/08/2021
I highly recommend Camila's services. She is very creative and very good at what she does. I'm a small Amazon FBA seller and Camila helped me with my storefront graphics, website, social media and product packaging. Love her work and her attention to detail. Camila gave me tips and great insights about my branding and graphics. She was very helpful and delivered social media templates so I will be able to make my own artwork on Canva. She proactively suggested SEO optimization so my website can be found on Google searches and was very helpful with setting up a Google Analytics account so I can track my website performance and conversions. Thanks Camila for your amazing work! Will definitely recommend to any small business owner who needs advice and help with branding and website.
Clove Lane
Clove Lane
01/08/2021
Camila did a great job with understanding the briefing of my business and delivering it above my expectations. She is very creative and I can't recommend her services enough. Camila has very good communication and problem solving skill together with high technical and web design competence. Very happy!
Pedro Da Silva
Pedro Da Silva
01/08/2021

Can I hide bad reviews from my website?

When using this WordPress plugin, there is a way to filter and make it show only your best reviews rather than every single one. I believe your website is your sales tool, so you get to decide what reviews to show there. Certainly displaying your best feedback will help you get more clients, but you should always be looking for ways to improve your product or service in case your customer’s expectations have not been met.

Displaying Google Reviews where your potential clients will easily see them is extremely important to help create trust and social proof among those who are still forming an opinion about whether they should or shouldn’t do business with you.

I hope this post has helped you to start collecting your customer’s feedback and show evidence that other people have found value in your product or service.

Camila Meyer

Hey, I'm Camila, the founder and creative designer behind Plenty! I look after all things design – both brand and web. I've been living and breathing graphic design for the last 10 years, helping entrepreneurs turn their ideas into authentic brands⁠.